3. What have you learned from your audience feedback?
I also introduced this question and started the first few points on it. Jack then gave the next few points. This method worked well for this question as we could each introduce one question of our audience feedback forms and then the other person can comment when they wanted.
We are very close to completing our music video and are underway with developing our myspace and album cover. We have a band name and album name. Band Name: The Ones They Left Behind, Album Name: Trust The Conclusion. Our editing has been going well and after our re-shoot we seem to have really picked up the pace. We've had feedback from Ms Dymioti who liked the video had only had one or two issues now we are waiting for Mrs Blackborow's feedback.
Editing has been going well. We have a solid sequence which is really starting to come together. The only issue is our lack of beauty shots/close-ups so we are probably going to have to re-shoot which we plan to do on tuesday the 10th of November. This will also give us a chance to take some stills as evidence of production and also we can start stills for the band website, album cover and promo shots.
On the 26th of October we shot our music video. It went really well and was really fun as we got to use 3 studio lights that we hired as well as a generator. We've capture the footage and it looks really great. For the next few weeks we will be editing hard.
Conventions:-
Categories:-
Purposes:-
You have provided three good examples, Shaun, and demonstrate a good understanding of conventions and purpose, but your notes lack close semiotic analysis, which is a requirement of A2.
Our group hasfinally split. We have had 3 group meetings discussing whether we working well enough as a group. NOw its Me and Jack as a group and Loren and Nisha as another. Me and Jack already have our song Stockholm Syndrome-Blink 182 and are well underway with creating a treatment on the group blog.
http://www.thekooks.com/home
Black Background, white writing expecpt for blue writing to highlight improtant links. Main page has a video taking up most of the page. This take s u straight into the music of the band aswell as news. At the side it haslinks to new, sound and vision, on tour, biography, gallers, stuff, shop, forum, mailing list, street team. Under the sound and vision it has this very interessting way of playing music and showing videos. It gives the audience snippets of the music and videos as well in a unique way through an amp which connotes live music and rock which would interest the audience as it targets their unique 'indie' ways.
http://www.myspace.com/gymclassheroes
The website has a border round it which is stylized to the album 'the quilt' and creates the same feel as the album cover through use of colour, and font styles. It shows the album at the very top as well as having the video for their newest song. It then has links to pictures and videos below as well as a music player and tour dates. The album is shown as 'availble for$9.99 at Target' which shows how there trying to sell it straight away. It also has links to other artists under their record labels which acts as a way of the record label not only selling themselves but selling their bands.
http://www.myspace.com/blink182
This website has their picture at the top straight away showing the bands image. It has their logo but in a new shiny mettallic style which shows how their more mature now. It has a grey background with the logo on but it is hard to see. The colours used are are black, grey, blue and white creating a very proffessional and serious finish to the website. It doesn't contain much information about the band but it has a little interactive box which shows tours, news, twitter, a/v, and you can share it on your own myspace, blog, facebook, as a way fr fans to show their appreciatino and also give the band free advertising.
1. Product: What band/artist related products can audiences buy? CD, video, tour DVD, badn merchandise including t-shirts, hoodies e.c.t, posters, mp3's.
2.Place: Where can audiences buy/listen to music/merchandise/hardware?Web, CD, shopes, mobile, itunes, download websites, youtube, radio, gigs, concerts, festivals.
3. Price: Give 2 or 3 examples of paid-for/subscription based and free products. Napster, itunes, and CD's are examples of paid-for/subscription based products and promotional giveaways in newspapers, bonus tracks when you buy an album and competitions for gigs are example of free products.
4. Promotion:List between 5 and 10 examples of creative music marketing strategies (including at least 3 internet based examples). Mission Metallice: a subscription based website offering newsletters, gigexclusives, album info, competitions. Nokia adverts used song lyricss to promote their new mp3 phones showing synergy. Sprite endorsing new bands to target a wider audience of music fans. Radiohead offer album for any price. Topman CTRL gigs where the bands take control of the shop.Coke Cola release a song with multiple famous artists.
Who is frukt uk and what is their mission statement/company ethos?
They are a specialist music marketing agency who combine music artists/bands with other companies using clever and unique ways to target their audience.
Lil Wayne-Prom Queen
1.Lil Wayne-Prom Queen. Rap/hip-hop
2. The song is mainly illustrated, in the first verse where it shows the 'prom queen' and 'she's popular with all the guys', it shows the character doing these things. The song becomes amplification in the second and third verses where it gives new meanings to the lyrics by sticking to the lyrics of how 'everything can turn around' but it shows how its changed. It illustrates the main point of the song though but not every word.
3. The video cuts to the beat in a lot of places like at 2:50 where the drums get a bit crazier it starts editing a lot more in time with the music. The guitar solos are shown by having Lil Wayne perform them in a room on his own rather then in the performance at the end. The drums are also shown close up for fills and when it gets more lively and rocky. The video does change pace with the song e.g. it holds on the first shot for quite a while and then when the song kicks in there are a lot of quick cuts and then it slows down again with the music.
4. The company is selling this song by showing a spin off, of typical lil wayne by showing him having a more rock music interest. They also show a side of him saying that he wasn't that cool in high school and couln't get the girls but then his life took off which would be aspirational to many young men. They also have Lil Wayne playing the guitar which they've shown in other videos such as Mrs Officer and Lollipop. This broadens his target audience as it now shows him having musical talent and maybe appealing to guitar players and other musicians. They also have carried on Lil Wayne's image from Lolipop of a black tux unbuttoned and very messy. This gives the audience familiarity and creates his image. They use a beauty shot of him playing the guitar a lot as this is the important shot.
5. I think it isn't that much of a sexual thing but more of a statement as him getting back at these girls that treated him bad at school. He is meant to be attractive to the femal[e audience but he isn't making effort to sexualise himself. The girl is attractive but she isn't dancing seductively and is wearing normal clothes which is unusual for rap videos. However, it does sexualise at the end with a kiss, to attract the female audience more but also as part of the narrative. It doe sshow voyeuristic pleasures as in the first few scenes he watches her from behind and stares at her fancy underwear as it is illustrative of the lyriccs, 'I loved her fancy underwear, I sat behind her every year'
6. From 1:35 it goes through showing high points of Lil Wayne's career such as 'Lil Wayne's Tha Carter 3 Goes multi-platinum'. This shows how he is an acclomplished successful artist, which illustrates the songs meaning of how he changed after time.
7. The video has performance and narrative. The performance is made relevant to the narrative so the narrative seems to be the most important.
We've finally picked a song and are well under-way with the treatment on our group blog and in our meetings. The song is Maroon 5 Featuring Rihanna- If I Never See Your Face Again
These will be last 2 track ideas as I am producing to many and need to narrow the list down. But so far these two and one other are the faveourite ones I've thought of.
Never Had It- The Flobots
I think this song would work well for our group as we have a girl and boy part we can use. It could use 3 singers aswell by actually using the right amount of male singers but it could be done using 2.
On My Own Time-Gym Class Heroes (sorry for poor quality, could only find live version)
I love the feel to this song, and if we could use animation like in the 'Example-Watch The Sun Come Up' video I think we could make a very interesting video. I was imagining quite literal at points, as in where he unzips his skin the lead singer becomes drawn and literally unzips his skin. I also had an edit idea where he says 'turn the page' where the singer is singer and then when he says that line becomes drawn and the image is folded over to a new shot. The song is about struggle in life but music helps him through it so i see the video being about him writing songs and performing them. The video would be based more aorund the clever effects.
The Mighty Mighty Bosstones-The Impression That I Get
I've just reads Jack's treatment for this song and i really like the idea of showing other people having all these things going wrong but not for the singer. I think this could work really well with the idea of zooming into photos where the band are performing and showing it aswell as maybe having during the verses, the lead singer who's walking along the street in which when people walk past it zooms into them and shows how somethings gone wrong. The lead singer walks along the street really happy where as everyone else is miserable. It also cuts between shots of the band performing which is where the singer eventually reaches. I think at the end something bad could actually happen to the lead singer, which is really unexpected and over the top. Another idea could be that as he walks down the street he seems to avoid bad things really closely, like a flower pot falls down and just misses him, or he nearly gets splashed by a huge puddle.
After our second group meeting with gone back on all our original ideas and realised none of them would be that great for music video. So we've all been sent home to just gather a list of songs we think might work well then throw them together in our next group meeting.
The Mighty Mighty Bosstones-The Impression That I Get
You Me At Six-You've Made Your Bed
The Specials-Do Nothing
The Rocket Summer-Never Knew
Lupe Fiasco-Fighters
The Devil Wears Prade-Still Fly(cover)
Glen Hansard and Marketa Irglova-When your mind's made up
Example-Watch The Sun Come Up
I really like this video. It creates the atmosphere of the song and anchors the meaning of the song of the song and illustrates the words. However, the main thing I like is the use of animation over the top. It creates a really interesting effect and creates some create transitions between shots. It gives a seamless feel where it all runs together. It also anchors how he doesn't want to be at home and would rather be on this holiday, by being able to seamlessly cut between it makes it feel like they're being compared in his mind. I also like how the lighting goes with the mood of the song, as it starts off at night time but then towards the end where it gets more upbeat and the narrative becomes happier it becomes daytime and the shots work really well to show this with the use of sun reflections and glimmers of light from behind the characters and through trees. It creates the feeling of 'another day'/ a new day, which is what the song is saying the singer wants. I especially love 0:43-0:48. This is a great piece of editing where it completely changes location seamlessly and by him being in the same place seems to connote that he is there in London, but is dreaming he was there on the beach.
Just Jack-The Day I Died
This video is very interesting as it has no performance or lip syncing. However, this works as the video illustrates the words and tells the story so a performance isn't needed. It is as if the music is the narrator of the video. The video completely illustrates what the words are saying. Normally this is very cheesy but it works completely in this video due to the great acting and song being very much a story. However, not every line is precisely right to the video, which works well as it helps to add meaning, as your getting the original story but some extra as well. It also works very well due to the actor James Nesbitt, being very well known. This creates familiarity and also he normally plays an average family guy so it seems very believable. The editing also captures the mood of the video as it is very slow, almost mellow a lot like the song.
