The 4 P's

1. Product: What band/artist related products can audiences buy? CD, video, tour DVD, badn merchandise including t-shirts, hoodies e.c.t, posters, mp3's.
2.Place: Where can audiences buy/listen to music/merchandise/hardware?Web, CD, shopes, mobile, itunes, download websites, youtube, radio, gigs, concerts, festivals.
3. Price: Give 2 or 3 examples of paid-for/subscription based and free products. Napster, itunes, and CD's are examples of paid-for/subscription based products and promotional giveaways in newspapers, bonus tracks when you buy an album and competitions for gigs are example of free products.
4. Promotion:List between 5 and 10 examples of creative music marketing strategies (including at least 3 internet based examples). Mission Metallice: a subscription based website offering newsletters, gigexclusives, album info, competitions. Nokia adverts used song lyricss to promote their new mp3 phones showing synergy. Sprite endorsing new bands to target a wider audience of music fans. Radiohead offer album for any price. Topman CTRL gigs where the bands take control of the shop.Coke Cola release a song with multiple famous artists.

Who is frukt uk and what is their mission statement/company ethos?
They are a specialist music marketing agency who combine music artists/bands with other companies using clever and unique ways to target their audience.